Walking Advertisements

Most people on any given day are wearing at least one advertisement and they most likely paid for it. Today i myself have worn five advertisements. I am currently wearing Nike shoes, an RVCA hat, a UW Oshkosh sweatshirt and have next to me an Ogio backpack. Earlier today I was also wearing a pair of Oakley sunglasses. I was advertising for five companies and they didn't even pay me for it. This is the cheapest and one of the best ways companies advertise for themselves. Whenever we look at other people we look at what they are wearing and if we like that person and think that they're cool we think the same way about their clothes and accessories. Obviously if someone wearing a certain brand isn't seen as nice or cool the clothes they're wearing will be associated with that view. This is why just putting your company logo on your product isn't enough (but is still a good idea) and sometimes ad's are needed to reinforce ideas about them. Ad's also help people forget about any negative experiences they've had with the product or others that wear or use it.