Advertising is changing all the time. I'm sure other journalism students hear this during almost every class. One of the ways it has changed that I feel most people haven't realized is how people are starting to use media to advertise themselves. We see this on media sources like Youtube, Twitter, blogs, and Lookbook. Many people don't even realize they are doing this but there are those who have caught on and are making cheap imitations of those that have already profited from this. Which makes it hard to sort out what is and what is not worth while.
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