Tuesday, April 19, 2011

Inspirational Commercials


These kinds of commercials that cause inspirational feelings but do not really inspire us to do anything really grab people's attention. It is just that feeling of excitement that the words of Pioneers, O Pioneers gives young people. If the commercial grabs attention most of the job is done the only other part that needs to happen is the viewer needs to be made aware of what is being advertised.

Tiger Woods Endorsements

Tiger Woods lost a few endorsements when his sex scandal surfaced. Though the biggest one, Nike stayed with him. I think they made a good choice. The scandal is now just a thing of the past and the jokes for the most part have ended. Woods is still one of the best players out there and is still respected in the golfing Community. Most importantly he is still a household name. This is the best part of endorsing someone, whenever the person who is doing the endorsement is mentioned the companies they endorse are thought of or mentioned.

Print Advertising Popularity

Print advertising these days has a huge disadvantage when it comes to popularity. It is not as easy to spread magazine and especially newspaper ads around the internet as it is with videos. I don't think I've ever heard of a picture going viral on the internet but commercials do all the time. I think this will cause print advertising to continually become cheaper and cheaper.

Monday, April 18, 2011

New Cheetos Commercials


The new Cheetos commercials with Chester Cheetah I feel have brought back a lot of attention to the snack food. Though it never really went away it seemed to be in the back of everyone's mind. These new commercials even though they do not talk about the taste or quality of the food have gotten a lot of attention. The commercials are actually entertaining and have people talking about "those Cheetos commercials".

Wednesday, April 13, 2011

Carousel


Carousel is an award winning commercial that I just took the time to take a look at. By itself it is not much of an advertisement but is truly enjoyable to watch and really grabs attention. I'm certain that when it was put on a website that actually explained what it was advertising, it must have been quite an ad to see.

Monday, April 4, 2011

Fear

Fear is one of the easiest ways to sell something to someone. It is in almost every advertisement. It is not always obvious but it is behind what is perceived to be the main idea. Many examples of this are fear of body odor, being left out, being alone or not being cool. As they say sex sells, but I believe the fear of being sexless sells a lot better than just sex.

Monday, March 28, 2011

I'm Riding a Horse


This commercial is by far one of my favorites. It is a perfect example of how to properly use comedy in a TV ad. It not only uses the humor to attract you but the humor is the medium used to get the advertisements point across. Many advertisements have ads that are funny and then throw information out in the last few seconds. When this is done many people just remember the humor and are left thinking "what was that for anyway?".